After establishing his YouTube channel in 2006, he created multiple internet videos that went viral on the platform, one of which being Japanese Donald Trump Commercialトランプ2016, a Japanese styled politically satirical video disguised as a campaign commercial for Donald Trump's 2016 presidential campaign, which gained international attention.

Diva has directed YouTube videos for Epic Rap Battles of History,[1] music videos for 3OH!3, Kill the Noise, The M Machine, Mindless Self Indulgence, Savant, Lil Nas X, and Doja Cat,[2][3] segments of Saturday Night Live, commercials and other promotional materials for Xbox, Mixer, Halo Top Creamery, and the Los Angeles County Metropolitan Transportation Authority.

He uploaded a prank video in 2011 titled "Sexy Sax Man" which revolved around Diva and his friend Sergio in various locations running around with a saxophone playing George Michael's "Careless Whisper" to people, which went viral on YouTube.

"[7] On August 11, 2016, Diva directed a similar politically satirical video for Super Deluxe about the Democratic presidential candidate Hillary Clinton.

[9][1] In 2017, Diva co-wrote and directed a stylized horror spot for Halo Top Creamery titled "Eat The Ice Cream," The advert made headlines in Adweek,[10] AdAge,[11] IndieWire,[12] Munchies[3] and Gizmodo.