The challenges his company faced in bringing the technology to market were later documented in a Harvard Business School case study penned by Anita Elberse titled Polyphonic HMI: Mixing Music and Math.
[7] He was additionally included in several documentaries by National Geographic Television, Discovery Channel, ITV[8] and Hit Song Science became the inspiration for the plot of an episode of the CBS drama Numb3rs.
[9] He started his career in Barcelona, Spain as a musician where he released one album under independent record label, DiscMedi, which garnered two charting songs performed in Catalan.
They caught on and the company achieved extensive regional media coverage, earning McCready local celebrity status as a creative entrepreneur - especially as a conflict with a larger watch maker erupted in the press over the intellectual property of the clocks.
McCready persuaded Catalan celebrities to implicitly endorse his brand by creating their own dial designs which were sold as limited edition wrist watches, each one generating a new surge of media attention.