Michael Rashkow (July 18, 1941 – January 23, 2013) was an American songwriter, record producer and the founder of an advertising agency called T:MC.
Among the artists they wrote for and produced were Dusty Springfield,[1] The Daily News, The Definitive Rock Chorale, The Fuzzy Bunnies,[2] The Whatnauts and The Other Voices as well as Ellie Greenwich.
Rashkow and Cymbal wrote numerous other songs including "Julie On My Mind" which, as recorded by Adam Wade, became a hit in the Caribbean Islands and is today still well known among reggae enthusiasts.
During this period, under the name "Mike Lendell", Rashkow wrote, produced and sang lead on a novelty tune "Please Phil Spector" which was not released in the U.S., but received airplay overseas.
Contractual issues stalled the Cymbal/Rashkow writing partnership shortly thereafter, although in 1983 Cymbal and Rashkow reunited and wrote a number of songs for the Nashville market.
[citation needed] The Definitive Rock Chorale was a studio group and a vehicle for the Rashkow/Greenwich writing team, and utilized the vocal talents of NYC "A List" background and jingle singers, including Ron Dante, Toni Wine, Jimmy Radcliffe, Tony Passalaqua, Cashman, Pistilli and West and Ellie Greenwich herself.
Changing the agency name to Group T:MC as they expanded, Rashkow revised the focus of the firm and developed a broad range of business-to-business clientele.
Among their clients during the next decade were AT&T, ABB, Community Bank of New Jersey, Merrill Lynch, Maser Engineering, Schoor/DePalma and Langeveld Bulb Company.