As a schoolboy he was attending a theatrical studio at the local House of Pioneers (a USSR name for Technical and Fine Arts Club for children), writing plays and staging performances.

In 1995, he entered Director Department of Russian State Institute for Cinematography ("VGIK") in Moscow (V. Naumov's chair) but dropped studies after the first year and started shooting video clips.

He has shot commercials for Audi, Mitsubishi, Panasonic, LG, Ariel, IKEA, Alpen Gold, Pepsi, Fervex, Baltica, White Bear, MTS, Kyivstar, MTV, Mail.ru, and many other brands.

The history of love of a Belarusian girl from an occupied village and of an SS soldier "has crossed the world" and got recognition at many Russian and international festivals (in Germany, France, Poland, Canada, China, and other countries).

In 2014, Mikhail Segal presented his third full-length movie A Film About Alexeev,[1] with the lead role by Alexander Zbruev, who by that time was not playing in cinema for already 10 years.