Born and raised in the village of Kupinovo, he rose to prominence as a contestant on the first season of the reality television series Veliki brat in 2006.
In September 2006, Đuričić came to public attention by entering the first season of the Serbian spin-off of the Big Brother franchise.
[5][6] In late October 2007, he returned for the show's second season, but walked once again after his father, Mirko Đuričić, had entered the competition.
[2] On March 9, 2009, Đuričić among fourteen other celebrities became a contestant on Veliki Brat VIP.
[8] In June 2019, Đuričić was disqualified from the reality series Zadruga and subsequently received a 30-day detention after physically assaulting two female fellow-contestants, Nadežda Biljić and Suzana Perović.