[citation needed] The Milam Building has undergone many events, including fires, foreclosure, and ownership changes.

The 1960s saw a tenancy by the men's clothing firm Hutchins Brothers in the specially designed Argyle Room as a permanent retail store within the building.

[9] The Milam Company advertising proclaimed air conditioning as the building's principal feature, naming it Carrier's "Manufactured Weather.

In designing and executing this installation, and creating an artificial climate, at least nine new mechanical construction problems had to be addressed not previously encountered in skyscrapers.

[6] In short, the deal between Travis Investment Company and Carrier Engineering resulted in the first high-rise, fully air conditioned, office building in the United States.

[6] The installation between Travis Investment Company and Carrier Engineering resulted in the first high-rise, fully air conditioned, office building in the United States.

The building owners also found they could charge a premium of 10 to 15 percent more rent for air conditioned offices.