Born in Titograd, Montenegro, Socialist Federal Republic of Yugoslavia, Purović made his professional debuts with FK Budućnost Podgorica.
He then played for Red Star Belgrade from 2005 to 2007, alongside Nikola Žigić, with the strikers standing at respectively 193 and 202 cm.
[citation needed] Purović attracted interest from several clubs outside Serbia, and signed for Sporting CP in the summer of 2007.
[1] However, he only managed two Primeira Liga goals in his first season (six all competitions comprised), and would be loaned to Turkish Süper Lig side Kayserispor for 2008–09.
On 9 April 2014, after featuring rarely for both FC Metalurh Zaporizhzhia and FK Bežanija, he joined Malaysia Super League team Perak FA, replacing departed foreign player Želimir Terkeš.