EQAL was a media and technology company founded in 2008 by Miles Beckett and Greg Goodfried, two of the creators of lonelygirl15.

[6][7] While Mesh Flinders went on to pursue other endeavors at the end of 2007,[8] in April 2008, Beckett and Goodfried announced the formation of EQAL.

[16] In 2010, EQAL launched The Real Women of Philadelphia with Digitas for Kraft Foods and Paula Deen which went on to garner a gold Effie award in 2011.

EQAL continued to launch celebrity sites in association with Skinny Bitch and Made Just Right with Earth Balance.

EQAL and its Media Networks recently won 6 Awards of Distinction from the International Academy of Visual Arts.