The block debuted on Channel 5 on 31st March 1997 and is currently broadcast on weekdays from 05:40 to 09:15 and weekends from 05:40 to 09:55 (09:50 on Sundays).

Programmes for older children also aired from 1997 to 2002 and again from 2007 to 2016 on spin-off block Shake!, which, in its time, ran on weekends after Milkshake!.

[1][2] Following Viacom's acquisition of Channel 5 in 2014 the block began airing Nick Jr. programmes including Paw Patrol, Blaze and the Monster Machines, Shimmer and Shine.

By April 2011, the channel had reduced its broadcast hours and the block was replaced by teleshopping.

After Beth Evans & Naomi Wilkinson left in 2010, they continued to do British Sign Language interpretation for the other hosts until August 2011.