Karthik Srinivasan (/kɑːrθɪk sriːnɪvɑːsən/) is an Indian communications strategy consultant and music critic.
[5] In 2008, he created his first "work-related blog", Beast of Traal, that is about Indian corporates and brands.
[11][12] In 2019, Karthik authored a book on self-branding, titled Be Social: Building Brand You Online.
[15] He speaks English, Hindi and Tamil fluently, and has limited understanding of Telugu, Malayalam and Kannada.
[18] Karthik has stated that during his formative years he suffered from stammering, and medical treatments proved futile.