[3] It is a satire of American consumer culture and love of fast food, and contains elements of parable and magic realism.

Millroy leaves the travelling fair and together with Jilly embarks on a mission to transform the food habits of America; converting them to Bible-based vegetarianism and promising his followers that they will live to be 200.

His evangelical fervour is backed up by miraculous tricks but attracts growing opposition.

He goes on to create a top-rating television show and chain of 'Day One' diners staffed by young volunteers.

As his public success grows Jilly becomes increasingly uncomfortable in her role as his confidante.