Minaminihon Broadcasting

[6] On December 12, 1952, the then president of Minaminihon Shimbun, Yoshitaka Hatakata, proposed the idea of setting up a private broadcast in Kagoshima Prefecture.

After Yoshitaka Hatakata convinced the prefectural government and local investors to establish a private broadcaster, that decision was reversed.

[7]: 15 On January 31, 1953, Radio Minaminihon held its first general meeting, in which local investors from the prefecture participated.

[7]: 16 In order to get more commercial revenue, Radio Minaminihon moved up the launch date from the originally scheduled November 1, 1953.

[7]: 20  The station held a public collection of social songs when it started broadcasting, which increased the company's popularity.

[7]: 34  On the same day, Radio Minaminihon also opened branches in Tokyo, Osaka, and Fukuoka to strengthen advertising sales activities.

[7]: 35  In December of the same year, Radio Minaminihon broadcast live the ceremony where the United States returned the sovereignty of the Amami Islands to Japan.

[7]: 38  On November 1, 1958, Radio Minaminihon started construction in Koryo Town, Kagoshima City and it was completed on January 29 of the following year.

[7]: 57  In 1972, MBC fully rebroadcast that year's National Sports Fair held in Kagoshima Prefecture, and assisted in organizing the 20th Japan Private Broadcasting Conference.

[7]: 94 In 1973, for its 20th anniversary, Minaminihon Broadcasting was stimulated by the large-scale expositions that were popular all over Japan at that time, and planned to hold the "Sun Expo" event at a cost of 5 billion yen.

[7]: 108–109  But four years later, in 1977, to commemorate the 100th anniversary of Saigo Takamori's death, Minaminihon Broadcasting held the "Onishigo Expo", which attracted more than 400,000 people to visit.

[7]: 174–175  On the occasion of the 50th anniversary of the launch in 2003, MBC once again held the Mayan Civilization Exhibition, and produced a series of special programs on both radio and television.