The card was backed by Advanced Micro Devices, Fujitsu and Sharp Electronics.
The Miniature Card Implementers Forum (MCIF) promoted this standard for consumer electronics, such as PDAs and palmtops, digital audio recorders, digital cameras and early smartphones.
Its 60-pin connector was a memory-only subset of PCMCIA and featured 16-bit data and 24-bit address bus with 3.3 or 5-volt signaling.
Miniature Cards support Attribute Information Structure (AIS) in the I²C identification EEPROM.
Ultimately, CompactFlash and SmartMedia cards were more successful in the consumer electronics market.