Mintel Group Ltd is a global, privately owned market research firm based in London, UK.

[2] The corporation also maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, São Paulo, Singapore, Kuala Lumpur, Dusseldorf, Bangkok, and Seoul.

Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries.

This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments.

[16] Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches.