Mishka NYC[1][2][3][4] is a streetwear company and record label currently headquartered in Los Angeles, California.
It was established in 2003 by Mikhail Bortnik and Greg Rivera in Brooklyn, New York.
[5] Featuring bright colors and grotesque but playful cartoon imagery, the brand designs T-shirts, hats, sweaters, and accessories.
[6] Mishka NYC's most notable design is the "Keep Watch" eyeball and the "Bearmop" logo, a cartoon bear.
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