[2] The contest began in the summer of 1945 under the name "Bathing Beauty Queen", organised by the Morecambe Town Council in partnership with the ‘Sunday Dispatch’ newspaper.
[1] The sixties saw the beginning of the decline in British seaside holidays with families increasingly able to afford trips abroad.
"[4] Jill Saxby, who later married the snooker star Willie Thorne therefore became the last Miss Great Britain to be crowned on television in 1985.
This made Desai the first woman of Indian heritage to hold the Miss Great Britain title, albeit for only six months.
However, in 2010, the pageant organizer Liz Fuller reversed this decision, reinstating Danielle Lloyd as the rightful winner and thereby annulling Desai's title.
Most surviving material is held at Lancashire Archives as part of the Morecambe and Heysham Borough Council collection.