Founded in 1996, the pageant sets out to annually showcase the talents and achievements and build the confidence of the province's brightest young women, between the ages of 13 and 18.
It is held annually at the St. John's Arts and Culture Centre, which, with a seating capacity of 1,013, is the largest theatre in the province.
With unprecedented media coverage,[1] web traffic, participants, audience-goers and staff, it is currently the largest pageantry event in the province of Newfoundland & Labrador.
Upon completion of the first half of the show, the top 10 contestants scoring the highest advance to the semi-finals, where they may give a speech on a topic of their choice, worth 25%.
(Photo of cheque presentation) Prior to the pageant's glamorous final gala, the contestants participate in a number of educational or recreational activities as a group.