It was held at Songdo Convensia in Incheon, South Korea on March 27, 2010.

Juan García Postigo of Spain crowned Kamal Ibrahim of Ireland at the end of the event.

Julia Morley said "I am so delighted that we will have the opportunity to showcase the beautiful country of Korea to the rest of the world as our contestants battle it out to find the world's most desirable man".

The pageant is supported by the Korean government and people.

It is also supported by the former Miss Worlds such as Denise Perrier (1953), Azra Akın (2002), María Julia Mantilla (2004), Taťána Kuchařová (2006) and Zhang Zilin (2007), together with the very first Mister World 1996 Tom Nuyens from Belgium.