[3] It was publicly launched in 1993, with a cowgirl-themed collection of fringed suede jackets and patchwork prairie skirts.

[18] A new North American store was launched in Houston, Texas, in The Galleria during the summer of 2011 and in Short Hills, New Jersey, in the fall of 2011.

[20] A store designed by Herzog & de Meuron opened in the Aoyama district of Tokyo in 2015.

[22] For its advertising campaigns, Miu Miu has been working with renowned photographers including Juergen Teller (1996),[23] Glen Luchford (1996–1998),[24] John Akehurst (1998), Norbert Schoerner (1999), Mario Testino (2003), Inez and Vinoodh (2006–2007, 2014),[25][26] Bruce Weber (2011),[27] Mert Alas and Marcus Piggott (2012),[28] Alasdair McLellan (2017)[29] and Steven Meisel (2023–2024).

[30] Spokes-models for the brand have included Laetitia Casta, Kirsten Dunst, Maggie Gyllenhaal, Katie Holmes, Ginta Lapina, Lindsay Lohan, Vanessa Paradis, Chloë Sevigny, Siri Tollerod, Lindsey Wixson, Zhou Xun, Dong Jie, Jessica Stam and Joan Smalls.

In October 2021, South Korean singer and actress Im Yoon-ah was selected as a brand ambassador.

The campaign consisted of short films that were produced in conjunction with high-profile female directors.

This petition was against Miuccia Prada for countersuing a fired employee for making false statements while voicing her opinion against sexual harassment.

"[46] In 2015, the UK’s Advertising Standards Authority banned a double-page Miu Miu ad with actress Mia Goth (then 22) that ran in British Vogue, after having received a complaint that the image looked as if a child had been dressed as an adult in a sexually suggestive pose which was irresponsible and offensive.