Outside of the census, academics have studied the grouping, and resources regarding self-identity have explored emerging versions of mixed, white, black, and African identities in the United Kingdom.

Mixed White and Black African people are referenced and categorised across a multitude of areas of media, journalism and academia, as well as in relation to perceptions of personhood and self-identity.

At times informally, they have been referred to as Mixed or Mixed-race White and Black African persons, people, and other variants,[3][4] in the study and reporting of the group in the United Kingdom.

[13] Professor of infectious disease epidemiology Ibrahim Abubakar has co-authored research in relation to COVID-19 which uses the grouping to analysis health outcomes of people with white and black African heritage within Britain.

[16] With regards census-based identity, according to research by academic Peter J. Aspinall, 56.8 percent of those identifying with the category, chose the same ethnic group in the following UK census.

[6] Many public figures from various fields and professions in the United Kingdom have spoken about their experiences as mixed race persons who possess what they, or various media, have defined as white and black African ancestry.

[22] Fellow singer Raye, who has English, Swiss and Ghanaian heritage, believes that being mixed race has contributed to her ability to span music genres.

[24] Also relating to casting in the film industry, Carmen Ejogo, who has Scottish and Nigerian ancestry, has proposed that her mixed-race heritage made her susceptible to a form of exoticism-based typecasting.

The trademark look; curly hair, brown skin, features that are a touch exotic but not so different as to be threatening to the mainstream, is used to sell sofas, house insurance, gym memberships and mobile phones.

[27] Actress Tupele Dorgu believes that her black Nigerian father and white English mother's marriage was judged in a discriminatory manner by members of her community growing up in Manchester, England.

[28] Notable actors and actresses who are from or based in the UK have been described as being mixed race, and either referenced in media with or identify themselves as having both white and black African ancestry.

[46] Linda Bellos has Polish Jewish and Nigerian,[47] Vaughan Gething is of Welsh and Zambian,[48] and Mark Hendrick has English and Somali heritage.