[2] He formally succeeded his father Juraj II Šubić upon his early death, though the territories were initially controlled by his mother Lelka until he reached adulthood in 1332.

[3] He successfully warred against the coalition of Dalmatian cities Split, Trogir and Šibenik under Republic of Venice and the nobility under Duke of Knin, Ivan Nelipić, whom he pressured to return Ostrovica in 1335.

[1][3] He also strengthened his position by ousting opposition of Ivan Jurišić, Budislav Ugrinić and Hran Gradinić within his clan either through military or diplomatic means.

Georgii comitis memorie bone Natus atque dominus Almesi, Scardone, Probitatis titulus, morum et honoris Ut flos vernans defuit vir tanti valoris.

Croatorum clipeus fortis et ipse erat Inter omnes fortior; volens scire querat: Eius mortem impiam cerno pro peccatis Slavonie gentium evenisse gratis.

Hic annorum Domini sub cursu milleni Trecenteni insuper atque quadrageni Octavo sub tempore traditus est limo In Calendis Madii mensis die primo.

Alem sjajni ispod ove ploče crne Leži sad i usred tmine hrabrenost mu trne.

Tisuć trista četrdeset osmog ljeta Gospodina našeg sa ovoga pođe svijeta, U prvi dan svibnja tijelo ovdje zemlji dade, Grob nam ga proguta i ugrabi naše nade, Ovdje Bogu dušu dade, al' mu spomen draga Među nama ostade, na sve vijeke blaga.