Because SMS is the main messaging (non Internet) technology used by young people, it is still the most effective way to communicate and for providers of reaching this target market.
One example is the introduction of applications whereby mobile tickets are sent to consumers via SMS, which contains a WAP-push that contains a link where a barcode is placed.
It is important to keep enhancing the phone user and consumer confidence in using SMS for mobile content applications.
Prior to the release of Apple's phone product, the market for mobile applications (outside of games) had been quite limited.
Some examples of mobile apps would be applications to manage travel schedules, buy movie tickets, preview video content, manage RSS news feeds, read digital version of popular newspapers, identify music, look at star constellations, view Wikipedia, and much more.
Sixty-five percent of mobile game revenue is driven by female wireless subscribers.
[7] Some companies promote covertones, which are ringtones that are recorded by cover bands to sound like a famous song.
A recent innovation is the singtone, whereby "the user’s voice is recorded singing to a popular music track and then “tuned-up” automatically to sound good.
This can then be downloaded as a ringtone or sent to another user's mobile phone" said the director of Synchro Arts, the developers.
In recent years, websites have sprung that allow users to upload audio files and customize them into ringtones using specialized applications, including Myxer, MobilesRingtones, Bongotones, Ringtoneslab and Zedge.
[citation needed] A Mobishow or a cellsode are terms to describe a broadcast quality programme / series which has been produced, directed, edited and encoded for the mobile phone.
Mobishows and Cellsodes can range from short video clips such as betting advice or the latest celebrity gossip, through to half-hour drama serials.
Examples include The Ashes and Mr Paparazzi Show which both were created for mobile viewing.
The problem is that broadcast technologies do not have a natural up link, so for users to interact with the TV stream the service has to be closely integrated to the carriers mobile network.
Live video can also be streamed and shared from a cell phone through applications like Qik and InstaLively.
On current trends, mobile phone content will play an increasing role in the lives of millions across the globe in the years ahead, as users will depend on their mobile phones to keep in touch not only with their friends but with world news, sports scores, the latest movies and music, and more.
[13] An increasing number of people are also beginning to use applications like Qik to upload and share their videos from their cell phone to the internet.