[1] The company manufactured SUVs (sport utility vehicles) designed to handle the rough roads and rugged terrain found in many parts of regional Africa.

Prior to founding Mobius, Jackson worked on business strategy with an acclaimed micro-forestry social enterprise in rural Kenya.

[3] On a visit to Kenya, Joel Jackson recognized the need for a rugged, affordable vehicle to improve transportation around the country, especially in rural areas.

[4] The Mobius I provided valuable learning, shaping Jackson's approach to simplified design and smart use of off-the-shelf components to keep development costs low.

The first round of funding enabled the Mobius Motors to start the design and development of its second prototype and what would eventually become its first production model.

[6] In 2014, the first production of Mobius II hit the market to a warm reception, despite concerns regarding the company's pushing back of release dates.

[10] In early 2018, Mobius Motors closed its Series A equity financing and raised additional funding of Ksh 500 million from the United States Overseas Private Investment Corporation (OPIC).

[14] For example, the vehicle lacked air conditioning, power steering, and lockable doors, and it offered canvas windows rather than glass.

[5] Mobius Motors also introduced power steering, glass windows, lockable doors, and an infotainment system, features that were lacking in the first production model.

[11] A tougher frame structure also improved the car's ability to withstand heavy stress from rough road driving.

After acquiring funding from the United States Overseas Private Investment Corporation (OPIC), Mobius Motors announced plans to build their own factory.

[10] The company upholds the values of affordability by using simplified user interface while maintaining durability with the use of a tubular steel frame.

[5] International media houses like Forbes,[20] Venture Beat,[18] Fast Company,[2] Wired,[3] and Reuters[21] have praised the effort of Joel Jackson to create a car for the often overlooked African market and the empowerment of latent talent therein.

Joel Jackson has also featured in TED Talk events discussing the vision of Mobius Motors to power entrepreneurship in Kenya, East Africa, and the African continent.