[1][2] The magazine's conceived goal was to "provide a community for Asian American teenage girls to access sisterly advice and gain self-esteem", with articles written from a range of perspectives, including high school students, college women, young professionals, and other role models.

[8] Since then, Mochi has interviewed multiple prominent role models in the Asian American community, including YouTube beauty vlogger Michelle Phan, Yahoo!

co-founder Jerry Yang, The Bling Ring actress Katie Chang, comedian Margaret Cho, professional golfer Michelle Wie, Bay Area politician Evan Low, Big Hero 6 actor Daniel Henney, Mandopop singer Wang Leehom, and K-pop group f(x)'s Amber Liu, among others.

[9] A year later, Mochi compiled a list of twenty-five influential Asian American youth in an article called "The Ultimate 25 under 25", published in the Spring 2011 issue.

[21] In November 2013, co-founder Maggie Hsu visited several East Coast collegiate organizations including the Chinese Students' Association, Sangam and Taiwanese Society at UPenn[22] and Kappa Phi Lambda sorority at University of Connecticut.

Mochi earned recognition as an up-and-coming business venture at the Harvard Asian American Alumni Summit in 2010, reaching the semi-finalist stage of the Elevate Pitch Competition.