The song peaked at #19 on the US Dance Club Play chart as a double A-side with Telecommunication.

However, this never happened due to a conflict with Jive Records and his increasingly reclusive lifestyle.

[4] As with many of the group's lyrics, harmonies and videos, there is a suggestion of cosmic energy and other-world imagery in the song.

[5] According to John Gentile of Punknews.org, lead singer Mike Score "sings in a restrained, robotic voice, lamenting that in the modern ('80s) age, emotions are as much driven by marketing and corporate interests as they are true affection."

He also compared Score's vocal delivery to Bauhaus vocalist Peter Murphy, arguing that like Murphy, "Score laments the loss of a love and vows to hold true for all time, giving the slightest of nods towards vampirism.