[2] D'Maurice (Mauricio Garcés) is a fashion designer who pretends to be effeminate in order to fit into the world of haute couture, and taking advantage of that appearance, D'Maurice, a womanizer, seduces all his female clients while making fun of all their husbands, who confidently believe they leave their wives in good hands, such as Rebeca (Claudia Islas), the young and beautiful wife of the rich Don Álvaro, (Carlos López Moctezuma), a parody of the typical nouveau riche in the high society of Mexico.
Suspecting the deception, his competitors, Perugino, Antoine and Mao (Enrique Rocha, Hugo Goodman and Carlos Nieto respectively), determined to unmask him, hire a detective (who is also effeminate) and a beautiful woman (Patricia Aspíllaga) to obtain evidence to ruin D'Maurice.
Meanwhile, Magda (Irma Lozano), a beautiful waitress, falls in love with the gallantry of D'Maurice, while worrying about his sudden swings from extreme manliness to effeminacy.
D'Maurice in turn confronts Luigi, a dangerous mobster, by getting involved with his mistress, Doris (Zulma Faiad), a renowned Argentine vedette with no talent other than a voluptuous beauty.
[3] José César del Toro noted the symbolism of Garcés's character being stated to be 41 years old, as 41 is a number associated with homosexuality in Mexican popular culture,[4] and Karen Cordero and Iván Acebo Choy in Sin centenario ni bicentenario: revoluciones alternas said that "the actor's charisma and his command of comedy even manage to make [his character's] sexual ambiguity to be seen as pertinent within the plot; ultimately it's just a tool for his conquests.