[5] In his previous campaigns, Ghalibaf has long tried to cultivate an image as a "man of action",[6] "can-do manager", and according to a leaked US cable, as a "pragmatic moderniser".

In past appearances on the campaign trail he has dressed in a leather jacket and a white pilot's uniform – designed to appeal to younger voters".

He also tried to attract reformist voters with repeating Mir-Hossein Mousavi's famous 2009 statement, however he seemingly used Mahmoud Ahmadinejad's tactic, i.e. showing a document on the air.

[14] Ghalibaf controls his public relations team, active in social media and a cluster of press[15] including Hamshahri institute newspapers and magazines, and Farda and Shaffaf news websites.

He said that he would change Iran's tax system and "implement a comprehensive and detailed plan for solving the urgent problems of low-income people".