Mirna Radulović, Nevena Božović, and Sara Jovanović met during the early stages of the second season of Prvi glas Srbije (English: The First Voice of Serbia), a Serbian music talent show similar to The Voice, as all three of them had been picked by the judge Aleksandra Radović for her coaching group.

[3] In February 2013, it was announced that Radulović, Božović and Jovanović would take part in Beosong 2013, the Serbian national election for the Eurovision Song Contest 2013, under the name Moje 3.

Their song, "Ljubav je svuda" (English: Love Is All Around), was composed and produced by Saša Milošević Mare, with lyrics by Marina Tucaković.

[12] Prior to their collaboration, Radulović, Božović and Jovanović explained that they would not be forming a band and that they would only perform as a trio for Beosong.

[14] On 31 January 2013, Radulović, Božović and Jovanović participated in charity cooking at the Drinka Pavlović Orphanage in Belgrade.