[3] After leaving Love Island, Hague reportedly signed a £500,000 deal with PrettyLittleThing and in August 2021 was hired as the firm's creative director after previously serving as a brand ambassador.

[14] In June 2023, Hague stepped down as PrettyLittleThing's creative director after less than two years, so she can focus on being a mother, though she will still continue to serve as a brand ambassador.

[18][19] In March 2021, Hague was reprimanded for running an £8,000 online prize draw on Instagram that failed to follow the advertising regulations for such competitions.

The Advertising Standards Authority ruled she had been unable to provide evidence the winners had been randomly and fairly picked.

[20][21] On 13 December 2021, Hague appeared as a guest on Steven Bartlett's The Diary of a CEO podcast which was uploaded to YouTube.

[22][23] Hague suggested that those less fortunate than herself in their upbringing only had themselves to blame for their lack of financial stability, stating that "we all have the same 24 hours in a day".