A big basketball fan, Conville accepted an offer to start a professional team by Andre Levingston, who would be the co-founder of the NBL Canada.

[3] Following a failure to establish an NBL Canada team based out of Kingston, Ontario, Conville decided to create one in Moncton.

Despite not having visited the city before becoming the Miracles' owner, Conville gained a perspective of Atlantic Canada during business trips to Halifax, Nova Scotia and Prince Edward Island.

Bell faced the likes of Micheal Ray Richardson, Dražen Petrović, and Billy Knight during his playing career.

"[5] After three seasons of operations under the league management and without an owner, the NBL Canada sold a new franchise to three local business to play as the Moncton Magic.