Mondetta

[4][5] Born in East Africa, both sets of brothers were forced out by Ugandan dictator Idi Amin in 1972 due to their Indian ancestry, and found refuge in Winnipeg, Manitoba, Canada.

[2][4] Though both families had emigrated from East Africa to Canada in the early 1970s, the four soon-to-be-founders of Mondetta—Ash (16 years old), Prashant (19), Raj (19), and Amit (20)—only met while studying at the University of Winnipeg/UW Collegiate.

[4] The Mondetta company was founded in 1986; its name was derived from combining the French word monde ('world') with the Latin suffix -etta ('small'), thus forming 'small world'.

[2][6] In the summer of 1986, the Modha-Bahl team took to selling their homemade sportswear to the youth demographic at Grand Beach, located on Lake Winnipeg.

[11] To accompany their sportswear with a global theme of "A World Undivided,"[2] the phrase "A Spirit of Unification" was coined and appeared on the first Flag Shirts.

[15] In 1995, Mondetta entered into a partnership with Dale Wallis and Aubrey Margolis to open a Mondetta-themed restaurant and retail store, respectively, at The Forks in Winnipeg.

The Mondetta World Café, though not unlike Planet Hollywood or Hard Rock Cafe, was different in that it was based on a fashion label rather than music or films.

[4] A downturn in sales during the latter half of the 90s caused by waning market demand coupled with Mondetta's loss of focus resulted in a complete overhaul of the company business.

The $800,000 injection allowed Mondetta to form a corporate division to create custom-made, high-quality sportswear marketed directly to such companies and organizations as Sony, BMW, American Ballet Theatre, Cirque du Soleil, Earls,[18] as well as local firms such as Palliser Furniture, Manitoba Lotteries Corporation, and the Winnipeg Airport Authority.

[19] The venture into corporate wear was short-lived but allowed the company, in co-operation with their Hong Kong and China offices, to fine-tune production processes and systems to "aggressively market the service to customers across the country.

[22] Six months later, Mondetta announced a sponsorship agreement with Canadian pro golfer, Glen Hnatiuk, who is originally from Selkirk, Manitoba.

[24] Since the company shifted focus to corporate accounts and then later, private label customers, Mondetta maintained retail ties with a select number of stores to carry its product.

These limited engagement 'roadshows' were part of Costco's 'Show Your Pride in 2010' promotions and were held in the months leading up to the 2010 Winter Olympics in Vancouver, British Columbia.