The company works with various payday loan providers, matching applicants with lenders.
The original founding company, Money Gap Limited went into insolvency on the 8 September 2020 and was dissolved on 9 March 2022.
[4] In 2013 Cash Lady was heavily criticised over an advertising campaign featuring Kerry Katona.
The ASA believed that this phrase implied that a payday loan would ‘help fund a high-flying celebrity lifestyle’.
In July 2013, (one month later) Kerry Katona declared bankruptcy for the second time and was subsequently dropped by Cash Lady after the ASA ruled that Cash Lady could no longer use Katona in adverts due to heavy associations with personal debt.