[3] A graduate of Corsicana High School, Aldama enrolled at Tyler Junior College where she joined the cheerleading squad.
She subsequently transferred to the University of Texas at Austin where she earned a BBA in Finance from the McCombs School of Business, and was a member of the Zeta Tau Alpha women's fraternity.
[10] In 2020, Aldama featured in a Netflix docuseries titled Cheer, whose focus on the 2019 Navarro College coed cheerleading team served to introduce the sport to a wide audience.
[15] Cheer centers its narrative on Aldama's mentorship, which is generally nurturing even as mounting injuries to her athletes lead her to make pragmatic decisions in support of the team's goal of winning the national championship at Daytona Beach, Florida.
"[14] To critic Jia Tolentino of The New Yorker Aldama "rules the program with a fearsomely controlled demeanor interrupted by flickers of maternal warmth.