The exhibitions presented positions that dealt with the role of women, as in the works of Barbara Kruger, Cindy Sherman, Jenny Holzer, Louise Lawler, Gretchen Bender and Rosemarie Trockel.
The magazine of the same name lent emphasis to the gallery's program: in the three issues of Eau de Cologne, Monika Sprüth, as editor, presented many German and American women artists as well as female protagonists who had a decisive influence on the art and culture of the time in the form of portraits, picture series, conversations, and texts.
The first exhibition with the subtitle Malerei united works by George Condo, Walter Dahn, Axel Kasseböhmer, Albert Oehlen, Salvo, Andreas Schulze and other painters.
[9] The second exhibition, subtitled Photographie, featured works by Richard Prince, Cindy Sherman, Jeff Wall, Fischli/Weiss, John Baldessari, Ed Ruscha and Bernd and Hilla Becher, among others.
[12] In addition to artists already mentioned, Sprüth Magers represents Alighiero Boetti, Thea Djordjadze Cao Fei, Cyprien Gaillard, Karen Kilimnik, Kraftwerk, Reinhard Mucha, David Ostrowski, Bridget Riley, Sterling Ruby, Ryan Trecartin, Andro Wekua and Kara Walker, among others.