Monk-e-Mail is an E-card website created by Oddcast and Cramer-Krasselt as a promotional tool for CareerBuilder's "Working with Monkeys" Super Bowl advertisement campaign in 2006.
CareerBuilder's brand awareness and the amount of visits to its website grew strongly ever since Monk-e-Mail's launch, which the staff of the company have attributed to the attention towards the microsite.
CareerBuilder users increased by 50% days after the original airing of the ads,[2] and consumer marketing vice president Richard Castellini claimed to have recouped the amount of money he purchased on them in three weeks.
[3] In next year's Super Bowl event, CareerBuilder bought two more ads in the same vein[3] and promoted them with Monk-e-Mail,[4] a site that launched twelve days before the game on January 25, 2006.
[6] Upon the site's launch, critics claimed Monk-e-Mail to be the "best thing since Google Earth"[7] and "history's third-greatest human achievement, after only democracy and Velcro.
"[8] The site garnered strong praise from BBDO CEO Andrew Robertson, who stated that he "spent about an hour and a half the first morning I found it creating and sending messages."
"[4] In her year-end list of "'06 picks," another writer of the publication, Ann-Christine Diaz, included avatar programs such as Monk-e-mail as the "most frequented time wasters.
"[12] The Dayton Daily News, in a rave review, called it "hilarious, delightful and, if you're not careful, highly addictive;" and concluded that "it's sure to amuse and entertain both you and all the countless people you send it out to.
"[14] The Roanoke Times' Beth Macy, a writer who normally hated looking through her e-mail, praised it as "waaaay funnier than crazy pictures of my second cousin's cat.
[21] It reached 23 million visits in October 2006, a record for the company;[22] both Oddcast and CareerBuilder's vice president of consumer marketing, Richard Castellini, attributed the success to Monk-e-Mail.
[21][22] Cynthia McIntyre, senior director of advertising for CareerBuilder, claimed that, in addition to increasing awareness of the brand, Monk-e-Mail also helped the company's sales team obtain clients.
[30] While CareerBuilder continued to update the original Monk-e-Mail website, it stopped producing and airing Super Bowl advertisements about chimps at work from 2007 until 2011.