Lacking the financial resources to deliver the lavish sets, production values, and star power of the larger studios, Monogram sought to attract its audiences with the promise of action and adventure.
[1] The original sprawling brick complex which functioned as home to both Monogram and Allied Artists remains at 4376 Sunset Drive, utilized as part of the Church of Scientology Media Center (formerly KCET's television facilities).
Definite box-office hits were Charlie Chan, The Cisco Kid, and Joe Palooka, all proven movie properties abandoned by other studios and revived by Monogram.
Less successful were the comic-strip exploits of Snuffy Smith and Sam Katzman's comedy series teaming Billy Gilbert, Shemp Howard, and Maxie Rosenbloom.
The studio released sagebrush sagas with Bill Cody, Bob Steele, John Wayne, Tom Keene, Tim McCoy, Tex Ritter, and Jack Randall before hitting on the "trio" format teaming veteran saddle pals.
Buck Jones, Tim McCoy, and Raymond Hatton became The Rough Riders; Ray (Crash) Corrigan, John "Dusty" King, and Max Terhune were The Range Busters, and Ken Maynard, Hoot Gibson, and Bob Steele teamed as The Trail Blazers.
Lou Costello, Sidney Toler, Kay Francis, Leo Gorcey, and Arthur Lake all pursued independent production, releasing through Monogram.
[5] The studio was a launching pad for new stars (Preston Foster in Sensation Hunters, Randolph Scott in Broken Dreams, Ginger Rogers in The Thirteenth Guest, Lionel Atwill in The Sphinx, Alan Ladd in Her First Romance, Robert Mitchum in When Strangers Marry.
The studio was also a haven for established stars whose careers had stalled: Edmund Lowe in Klondike Fury, John Boles in Road to Happiness, Ricardo Cortez in I Killed That Man, Simone Simon in Johnny Doesn't Live Here Anymore, Kay Francis and Bruce Cabot in Divorce.
Storm had been promoted from Monogram's Frankie Darro series and was showcased in crime dramas (like The Crime Smasher (1943) opposite Richard Cromwell and radio's Frank Graham in the title role) and a string of musicals to capitalize on her singing talents (like Campus Rhythm and Nearly Eighteen (both 1943), as well as Swing Parade of 1946 featuring The Three Stooges).
Monogram's final leading-lady discovery was Jane Nigh, who starred in several wholesome outdoor stories between 1950 and 1952; she returned to the studio in 1957 for a Bowery Boys comedy.
The only Monogram release to win the Academy Award was Climbing the Matterhorn, a two-reel adventure that won the "Best Short Subject" Oscar in 1947.
The former producer, Sam Katzman, began a new musical-comedy series called "The Teen Agers" (1946-48) as a vehicle for singer Freddie Stewart.
Other series included the Cisco Kid westerns (1945-47); the exploits of masked crimefighter The Shadow with Kane Richmond (1946); the Bringing Up Father comedies (1946-50) based on the George McManus comic strip, featuring Joe Yule and Renie Riano as "Jiggs and Maggie; the "Joe Palooka" prizefight comedies (1946-51); the Roddy McDowall series (1948-52), with the juvenile lead forsaking child roles for dramatic and action vehicles; the "Henry" series of small-town comedies (1949-51) co-starring Raymond Walburn and Walter Catlett; and the "Bomba, the Jungle Boy" adventures (1949-55) starring Johnny Sheffield (formerly "Boy" of the Tarzan films).
The Bowery Boys, Charlie Chan, and the Monogram westerns (now featuring Johnny Mack Brown, Jimmy Wakely, and Whip Wilson) were the studio's biggest drawing cards.
Producer Walter Mirisch began at Monogram after World War II as assistant to studio head Steve Broidy.
The studio's new deluxe division permitted what Mirisch called "B-plus" pictures, which were released along with Monogram's established line of B fare.
Fearing adverse reaction from its movie-theater customers, a major studio avoided putting its own name on its television subsidiary.
[11] Interstate's biggest success was the Little Rascals series (formerly Hal Roach's "Our Gang" comedies, which had been reissued for theaters by Monogram).
Interstate further pursued juvenile audiences by distributing Monogram's feature-length westerns with Wild Bill Elliott, and outdoor adventures with Kirby Grant and "Chinook, the Wonder Dog."
In July 1961 Interstate TV became Allied Artists Television Corporation, under the leadership of studio executive Edward Morey.
[14] They pushed the studio into big-budget filmmaking, signing contracts with William Wyler, John Huston, Billy Wilder and Gary Cooper.
[16] This prompted Allied to invest in a series of bigger budgeted films once more including El Cid, Billy Budd, The George Raft Story and Hitler.
Allied raised financing for their adaptation of The Man Who Would Be King (1975) by selling the European distribution rights to Columbia Pictures and the rest of the backing came from Canadian tax shelters.