The records were sold at a lower than industry standard prices through company stores and catalogs.
[1][2] The first issues were pressed by RCA Victor and included popular music as well as country (including Cajun), race records, ethnic material with catalog numbers beginning at M-4200, which was intended to match and replace (often with different artists) that of Broadway Records, which although not exclusive to Wards had been extensively marketed by them.
[1][2] A second series recorded and pressed by Victor, beginning with M-6000, was devoted to classical music.
[2][3] Production ceased in December 1941, by which time the long-standing release agreement between Montgomery Ward and RCA Victor ended.
[3] Older material such as recordings by Henry Burr and Cal Stewart, which continued to sell in rural areas, were released.