Prior to exiting the market in 2024, More Than offered car, home, pet and travel insurance.
Since its inception, the company has focused on developing small service teams to care for customers in a more personal way.
The company also changed the way their call centres functioned by removing scripts, thus enabling claims handlers to actually talk to customers, and encouraged call centre staff to recommend suppliers from the More Than network in order to resolve a problem.
The product focused on the young drivers market, allowing them to make savings, by rewarding safe driving throughout the year and at their time of renewal.
The ads looked like an appeal for information about a lost dog, with the aim of directing people to the website, WheresLucky.com.
[11] In February 2011, the insurance company launched a television advert starring Josh Robert Thompson replicating a similar voice, and speaking style to that of actor Morgan Freeman.