After twelve weeks break in passenger service for the revision of track work and signalling a new Morecambe station was opened on a site closer to the town centre.

[5] The Midland Railway sought to exploit the potential of moving holidaymakers between Morecambe, Heysham and Lancaster and to provide a speedy and efficient service for workers at the then state-of-the-art 1905 port.

Under LMS control, the station was officially named "Morecambe Promenade" from 2 June 1924 and also began to handle some services travelling to the town over the ex-LNWR branch line from Hest Bank once again, notably the daily Northern Irish boat train from London Euston to Heysham (inaugurated in 1928[8]) and various long-distance summer excursions from stations such as Manchester Victoria, Preston, Liverpool Exchange and Glasgow St Enoch.

[9] The local services from Lancaster and Carnforth via Bare Lane henceforth followed the same route as the Irish Boat trains into Promenade, leaving Euston Road to be served only during the peak summer season between June and September until 1962.

By 1963 though, Euston Road closed completely and all services had been permanently diverted to Promenade station and the future was looking increasingly uncertain following the publication of the Beeching Report.

The report's author, Richard Beeching - the chairman of the British Transport Commission - treated branch lines as irrelevant to the overall operation of intercity rail networks, believing that car owners would drive to and park at mainline stations before taking the train.

The Leeds trains were to be re-routed via Carnforth and Hest Bank, and the existing DMU local service to Lancaster via Bare Lane would see an increase in frequency to compensate.

The following year BR proposed to build a new south-to-east curve at Torrisholme that would allow direct running from Bare Lane towards Heysham without the need for reversal at Promenade, which would have been closed, and Euston Road would have re-opened as the terminus for the branch services from Lancaster and Leeds.

Ironically, a mere seven years after dismantling took place, what is now known as the West Coast Main Line from Crewe through Lancaster Castle station and onwards to Glasgow was electrified.

The town's Indoor Market Hall now occupies part of the site along with a Morrisons supermarket, and the rest is used as an access road to the new station and for car parking.