An accompanying music video for the track was released on 19 February 2010, featuring Antonia making out with a woman after leaving a bar she performed at.

Romanian producer Tom Boxer and singer Antonia have met in 2008, subsequently releasing the single "Roses on Fire" in 2009, achieving success in Romania.

[7][8] In an interview with Musichat.ro, Boxer — who solely wrote and produced "Morena"[9] — revealed that he came up with the song while in vacation in Greece, waiting at a restaurant for his greek salad to arrive.

[10] An editor of Romanian magazine Viva praised "Morena", attributing its commercial success to it being catchy and easy to sing along to.

[24] An accompanying music video for "Morena" was exclusively premiered on Kiss TV on 19 February 2010,[25][26] followed by its release onto the official YouTube channel of label Roton on the same date.

[28] Selected outfits used were specifically created for the visual,[25] and it features cameo appearances by Romanian musicians Mike Diamondz, Tom Boxer and Cristina Bizu.

Wearing a black suit with a white ribbon attached to its back, she is later seen carrying a CD and performing in front of an audience at a bar.

[29] She herself performed "Morena" at the 2011 Armenian Music Awards and at Romanian talk show Neața cu răzvan și dani in 2010.

[33][34] Tom Boxer used singer Alexandra Blake for the 2010 Hity na czasie in Poland and another Neața cu răzvan și dani appearance in 2011.