Raymond designed a device that is usually referred to as an "oil can delay": an electro-mechanical unit that used a rotating disc coated with electrostatic fluid inside a small metal can.
The Lubow brothers went into business as Tel-Ray Electronics, manufacturing their new Adineko echo device for many companies including Fender and Gibson.
Raymond also designed another device that simulated the sound of a Leslie rotating speaker cabinet in use by organists and other musicians.
Shortly thereafter, Tel-Ray shifted their emphasis away from OEM manufacturing and began marketing their own line of pedals under the Morley name.
When, in the early sixties, Cliff Richard's backing band "The Shadows" became hit-makers in their own right playing superb instrumentals, their then-innovative and unique sound was due not only to the talent of lead guitar player Hank Marvin but also to his choice of Fender guitars, and a Morley echo unit.
In the 1980s Morley reduced the housing and treadle size of their pedals significantly and eventually changed the chassis to black.
The modern Morley company continues to use the electro-optical circuitry and basic pedal layout pioneered by Raymond and Marvin Lubow in the 1960s, albeit with some refinements.
Reverb units provide electronic reverberation in an amplifier to produce a sound that is more natural to the human ear.
SEPI also, manufactures foot-controlled pedals, effect boxes and footswitches that alter, enhance and/or control sounds created from an electronic musical instrument, primarily an electric guitar.
Adam Darski (Nergal) from Behemoth and Mark Tremonti are also notable Morley artists; the latter has a signature wah-wah pedal.
In addition, Metallica's early bass player, Cliff Burton, used an original Tel-Rey 'chrome' Morley Wah Boost along with an Ibanez Tube Screamer overdrive unit.