It featured a montage of images of Americans going to work, and a calm, optimistic narration that suggested that the improvements to the U.S. economy since the 1980 election were due to Reagan's policies.
"[5][6] During the 2016 presidential primaries, Republican Party candidates Marco Rubio and Ted Cruz both referenced "morning in America" rhetoric in attempts to reflect the politics and spirit of Reagan.
Rubio's "Morning Again in America" television ad, which features montage footage of everyday American life in both cities and suburbs, drew widespread criticism for opening with a shot of Vancouver, British Columbia, Canada.
"[8] Cruz used the phrase again in a speech in South Carolina as he competed with Rubio for second place in the state's Republican primary election on February 20: "We can bring back morning in America", he declared.
[9] Years earlier, Cruz had used a similar line when he spoke at the 2014 Conservative Political Action Conference (CPAC): "We will bring back morning in America.