The US - Middle East Free Trade Area (USMFTA) is expected to bring about new market access for U.S. consumer and industrial products; opportunities for farmers and ranchers; banks, insurance, securities; telecommunications; and e-commerce.
The agreement also includes assurances for U.S. businesses in regards to corruption, intellectual property, trademarks, copyright, patents and trade secrets.
The FTA does not include services or goods originated in the Western Sahara, due its status of non-self governing territory.
As of November 2006, 92 U.S. companies, 12 franchises, 9 liaison offices, and 22 NGO's schools, and USAID contractors have opened for business in Morocco.
Also, expanding business with the U.S. "broadens and diversifies" the trade options for Morocco and opens up opportunities for technology transfer and "commercial know-how".
Further, if U.S. companies decide to open plants in Morocco, this will create job opportunities and boost domestic employment.
Most notably, in Morocco, there has been concern regarding the reduction in tariffs for agricultural products and the increase in intellectual property and patent standards.
In addition, Moroccan pharmaceutical companies have voiced concerns over increased penalties for intellectual property and patent violations.