Whereas Morris had thus far focused on cab-over-engine trucks with a greater focus on fast and high-volume transport, the Austin Loadstar was a heavier truck more suitable as a construction vehicle, artic tractor or breakdown vehicle, and for export.

[3] Visually striking design differences were now the double headlights including a new radiator grille and a one-piece windscreen.

In the course of 1968, the Morris and Austin variants were merged into a single model called the BMC WF.

Due to the consistently high customer demand for the model, the WF was modernized again in 1975 and received a revised cabin and front.

On the technical side, the Leyland 6.9-litre direct injection diesel engine with 115 bhp (86 kW) was introduced, as well as power steering.