Morse is an unincorporated community located in the town of Gordon, Ashland County, Wisconsin, United States.

At the same time they began improving a stretch of the Bad River for driving logs from their timber lands upstream to the mill.

By next spring the company had completed the sawmill, a shingle and lath mill, a boarding house, a store, a blacksmith shop, and lumber sheds.

Under his direction machinery was upgraded, the plant was reorganized, and he added electricity and a planing mill.

To reduce the hazard of fire, scraps of wood were cleared from the mill's yard daily and large barrels of water stood watch.

Most of the lumber sawed in this period went west by rail to Omaha or east to Tonawanda, New York via the Wisconsin Central Railroad to Ashland and via ships on the Great Lakes.

Chase from Oshkosh bought the town and timber nearby and resumed logging and milling operations.