[1] In the early 1970s, Mort Farberow opened a butcher shop on Sunset Boulevard in the Village neighborhood Pacific Palisades.
[2] In 1978, Mort's moved to a larger location on the opposite side of the street on 1035 Swarthmore, where it remained until it closed its doors in 2007.
[5] Original owner and proprietor Mort Farberow once said in an interview with the Jewish Journal, “We make 99 percent of our food from scratch [including all the soups].
[6] Farberow died in 2002, and in 2007 his widow Bobbie decided to sell the deli to former Los Angeles mayor and area resident Richard Riordan, who owns several other eateries in Pacific Palisades including the seafood restaurant Gladstones, and the Original Pantry nearby.
Eater magazine described the re-opened deli as "wiped clean of its former self (save for the "planned" memorial wall for former owners Mort and Bobbie Farberow)" and criticised the raised prices.