[12] In 2010, Hogeg founded Mobli, which reportedly attracted numerous celebrity investors including Carlos Slim, Serena Williams, and Leonardo DiCaprio.
In 2017 and 2018, he led three initial coin offerings (ICOs) for his companies Sirin Labs, Stx Technologies Limited, and Leadcoin, raising over $250 million combined.
[15] Hogeg paid 15 percent of the purchase price in Bitcoin, believed to be the first real estate transaction in Israel conducted with the cryptocurrency.
In an interview with a local newspaper in Marrakesh, Hogeg identified himself as the CEO of Tomi and stated that all the founders invested $10 million from their private capital.
[21] By 2024, the Tomi cryptocurrency lost nearly 97% from its peak value and market cap [22] Hogeg was relatively unknown in Israeli football before he acquired Beitar.