Lemmy appeared on BBC 6 Music's radio programme, Bruce Dickinson's Friday Rock Show[1] on 11 July 2008, to promote the album, playing the track "Runaround Man", which he described as: "nonsense set to an infectious beat.

"The band's lead single "Rock Out" was featured as the official theme song to WWE Unforgiven, and was used in the films Hesher and Nitro Circus: The Movie.

[2] Notable for being the band's first album since Overnight Sensation (1996) without the artwork of long-time collaborator Joe Petagno, the cover artwork is by Mark De Vito and features a Motörhead-themed coat of arms, with the shield quartered for each band member: the Royal Arms of England for Lemmy in the top left corner: the Draig Goch of Wales for Phil Campbell in the bottom right corner, the Tre Kronor of Sweden for Mikkey Dee in the bottom left corner, and Snaggletooth (the band's mascot) for the band as a whole.

Alex Henderson of Allmusic gave the album a positive review, saying that "the classic Motörhead sound prevails, and forceful, in-your-face tracks such as "Buried Alive", "Runaround Man", "When the Eagle Screams", and "Time Is Right" sound like they could have been recorded 25 years earlier.

As with the band's last few albums, it did not make a massive impact on the general public, but saw dedicated sales in markets where they had a strong following.