Products under the "Motorcraft" brand include spark plugs, batteries, brakes, fuel filters, A/C condensers and accumulators, motor oil, automatic transmission fluid, among other goods.

Motorcraft was originally launched in the 1950s and was temporarily discontinued after Ford had purchased the Autolite trade name and utilized it as their primary auto parts brand.

Today parts are designed and engineered to fit for installation on Lincoln, Mercury, and Ford vehicles.

Some parts, such as Motorcraft's extensive list of oil filter applications, fit a wide variety of makes/models not built by Ford Motor Company.

These products must meet quality standards set by the Ford Motor Company to be considered for retail sale.