[7] Shortly after the purchase, Google sold Motorola Mobility's cable modem and set-top box business to Arris Group, and products increasingly focused on entry-level smartphones.

On August 15, 2011, American technology company Google announced that it would acquire Motorola Mobility for $12.5 billion, pending regulatory approval.

[18][19] The expanded portfolio was to defend the viability of its Android operating system, which had been the subject of numerous patent infringement lawsuits between device vendors and other companies such as Apple, Microsoft and Oracle.

[23] Alongside the completion of the acquisition, Motorola Mobility's CEO Sanjay Jha was replaced by Dennis Woodside, a former senior vice president at Google.

[25] On December 19, 2012, it was announced that Arris Group would purchase Motorola Mobility's cable modem and set-top box business for $2.35 billion in a cash-and-stock transaction.

These goals were compounded further by the May 2014 introduction of the Moto E—a low-end device aimed at first-time smartphone owners in emerging markets.

[29][30][31][32] In May 2014, Motorola Mobility announced that it would close its Fort Worth factory by the end of the year, citing the high costs of domestic manufacturing in combination with the weak sales of the Moto X (which was customized and assembled at the plant) and the company's increased emphasis on low-end devices and emerging markets.

Lenovo had prominently disclosed its intent to enter the U.S. smartphone market, and had previously expressed interest in acquiring BlackBerry, but was reportedly blocked by the Canadian government due to national security concerns.

The company continued to engage in practices it adopted under Google, such as the use of nearly "stock" Android, undercutting competitor's pricing while offering superior hardware (as further encouraged by Lenovo), and placing a larger focus on direct-to-consumer selling of unlocked phones in the US market (as opposed to carrier subsidized versions).

[39] In August 2015, Lenovo announced that it would merge its existing smartphone division, including design, development, and manufacturing, into the Motorola Mobility unit.

Motorola Mobility stated that there would be overlap between the Vibe and Moto lines in some price points and territories, but that both brands would have different "identities" and experiences.

[50] Because of its striking appearance and thin profile, it was initially marketed as an exclusive fashion phone,[51] but within a year, its price was lowered and it was wildly successful, selling over 50 million units by July 2006.

Marketed as a more sleek and more stable design of the Razr, the Razr2 included more features, improved telephone audio quality, and a touch-sensitive external screen.

[54] Because Motorola relied so long upon the Razr and its derivatives[55][56] and was slow to develop new products in the growing market for feature-rich touchscreen and 3G phones,[57] the Razr appeal declined while rival offerings like the LG Chocolate, BlackBerry, and iPhone captured, leading Motorola to eventually drop behind Samsung and LG in market share for mobile phones.

[58] Motorola's strategy of grabbing market share by selling tens of millions of low-cost Razrs cut into margins and resulted in heavy losses in the cellular division.

While Nokia managed to retain its lead of the worldwide cellular market, Motorola was surpassed first by Samsung and then LG Electronics.

[60][61] By 2007, without new cellphones that carriers wanted to offer, Motorola sold tens of millions of Razrs and their offshoots by slashing prices, causing margins to collapse in the process.

[62] CEO of Motorola Ed Zander departed for Dell, while his successor failed to turn around the struggling mobile handset division.

[78] In the fourth quarter of 2011, Motorola Mobility unveiled the Droid RAZR, the world's thinnest 4G LTE smartphone at that time at just 7.1 mm.

[79] The company also announced new products by late 2011 and early 2012 such as the Xoom 2 tablets, the motoACTV fitness watch with Android, and the Droid 4 with 4G LTE for Verizon Wireless.

[84] In early July 2013, the Wall Street Journal reported that Motorola Mobility would spend nearly US$500 million on global advertising and marketing for the device.

With a new 5.2-inch (13 cm) 1080p super AMOLED pentile display, a faster 2.5 GHz Qualcomm Snapdragon 801 processor, and an improved 13-megapixel rear camera capable of recording 4k resolution video with a dual LED flash.

[citation needed] The Moto X Force was launched on October 27, 2015. in the US, it was branded as the Droid Turbo 2, and was Motorola Mobility's flagship device of the year, offering Snapdragon 810 processor and 3 GB of memory.

This was Motorola Mobility's first smartphone that featured the company's "ShatterShield" technology, which consists of two touchscreen elements, reinforced by an internal aluminum frame to make it resistant to bending and cracking, although this does not protect against scratches or other superficial screen damage.

These phones share similar design with the predecessing Droid Razr HD lines in different screen and battery sizes, while all featuring the same Motorola X8 Mobile Computing System as the first-generation Moto X, with exclusive features like Motorola Active Notifications and 'OK Google' on device neural-based voice recognition system.

The Moto G had been launched in several markets, including the UK, United States, France, Germany, India and parts of Latin America and Asia.

[95] It was later announced that the LTE variant of the device would receive an upgrade to Marshmallow in Canada, Europe, Latin America, and Asia (excluding China).

[100] Droid Turbo uses a quad-core Snapdragon 805 processor clocked at 2.7 GHz, 3 GB RAM, a 21-megapixel camera with 4K video, 5.2-inch screen with resolution of 2560 × 1440 pixels.

Moto Z Force Droid, only introduced as a Verizon exclusive, featured the Snapdragon 820 chipset with standard frequency, a display with Motorola ShatterShield technology and a 21-megapixel camera.

It is built to withstand the demands of everyday use and comes with a varigety of proprietary features that make it ideal for current Lenovo ThinkPad, ThinkBook, and ThinkCentre users.